The launch of Apple’s Vision Pro blended actuality headset might be hampered by the shortage of apps from main platforms.
CMS specialist Storyblok has launched a survey of 500 customers revealing that 81 % are nervous concerning the absence of key apps impacting the system’s promised “transformative content material experiences.” Over half mentioned they have been “very involved.”
Netflix is the newest supplier to substantiate that it received’t be launching a Imaginative and prescient Professional app alongside Google not offering a local YouTube app. Music streaming large Spotify has additionally indicated that it has no plans for a Imaginative and prescient Professional app.
This spells bother given 64 % plan leisure as the primary Imaginative and prescient Professional exercise, the very best of any use-case. Gaming (63%), net searching (52%) and social media (51%) rounded out the highest deliberate use circumstances.
Whereas many customers stay all in favour of Imaginative and prescient Professional’s potential – 61 % are extra now than at announcement and 56 % count on day by day use – many might be disenchanted with the fact of “app absence” from their favorite platforms.
Key survey findings:
- 63 % suppose Imaginative and prescient Professional superior to Meta Quest 3, with 23 % disagreeing
- Lack of apps/content material was the second most cited motive to not buy in 2023, trailing solely pricing considerations
- 39 % unwilling to purchase this 12 months reported lack of apps as the primary barrier
“With out nice content material, Apple Imaginative and prescient Professional goes to battle past early adopters,” mentioned Storyblok CEO Dominik Angerer. “Among the hottest content material platforms not having apps is clearly a setback for Apple’s introduction of spatial computing.”
Angerer urged manufacturers to rethink content material methods for the rising vary of units, as endurance for a restricted Imaginative and prescient Professional ecosystem might fade regardless of present shopper curiosity.
With builders and platforms gradual to construct out Imaginative and prescient Professional capabilities, the preliminary receptiveness amongst consumers might wane if the content material fails to match the excessive expectations which have been set.
The total survey outcomes might be discovered here.
(Picture Credit score: Apple)
See additionally: Wi-Fi HaLow trials underway for smart home and IoT applications
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