- The 2024 Summer season Olympics will start in Paris on July 26.
- Elite athletes are sharing their day by day lives and intense coaching routines on TikTok.
- US Olympic rugby participant Ilona Maher has 1.1 million followers on the platform.
The 2024 Summer season Olympics are simply across the nook, and as elite athletes polish their routines and compete in last qualifiers, they’re taking followers alongside for the trip on TikTok.
The platform is a well-liked alternative for sharing coaching schedules, day by day routines, skits with teammates, and model partnerships.
Such partnerships can play a key function in funding their Olympic life, particularly in area of interest sports activities like synchronized swimming or volleyball, which do not garner the identical consideration as different sports activities like soccer or basketball.
In truth, Enterprise Insider reported in 2021 {that a} global study of 500 elite athletes discovered that just about 60% of them didn’t think about themselves financially secure.
Since sponsorships are largely depending on an athlete’s recognition and efficiency, TikTok and different social media platforms like Instagram and YouTube have turn into essential, albeit vital, methods for athletes to realize a notable following and enhance their probabilities to collaborate with main manufacturers like L’Oréal, Amazon, Delta, and Brooks Working.
Forward of ultimate workforce bulletins for the 2024 Olympics, listed below are 11 elite athletes who’re ready to dominate Paris and your For You Web page this summer time.
All follower counts had been correct as of June 20, 2024.
